Podcasting for Latina CEOs with Podcast Coach Heidy De La Cruz
Welcome to the go-to podcast for passionprenuers Latinas ready to launch and grow their online businesses and own their voice with podcasting. I’m Heidy De La Cruz — writer, award-winning podcaster, and podcast launch coach on a mission to help you build a life of freedom, wealth, and impact by turning your ideas into income.
Here, I talk about launching your podcast using my proven V.O.I.C.E Method! A 6-week podcast launch program perfect for busy Latina CEOs who are looking to amplify their voices in this online space. I also talk about online marketing strategies, authentic content creation, building a brand that feels aligned, and overcoming the mindset blocks that hold first-gen entrepreneurs back. Whether you're just starting your podcast or ready to grow, you’ll get real talk, step-by-step tips, and the encouragement you need to take action — all from someone who understands your journey. A fellow Latina for Latinas ;)
If you’re a Latina ready to break generational cycles and create your own table, this show is for you.
Let’s build your dream — juntas.
Con Amor, Heidy :)
Episodes
26 episodes
How My Podcast Got Me $4,000 Speaking From Home! Ep. 25
Let me tell you about how my first podcast landed me a 4-figure virtual speaking engagement by leveraging authority, highlighting the power of SEO, and creating my own platform. Today, I share the organic journey from starting a podcast to beco...
How to Make Money Podcasting From Episode One! - Ep. 24
Learn how to monetize your podcast effectively in this episode. Today, I share 7 different ways you can make money from your podcast starting on episode one! Discover how to turn your podcast into a thriving business funnel.💬 In This...
10 Podcasting Tips for New Podcasters to Start with Success! Ep. 23
Did you know that over 90% of podcasters don’t make it past their 10th episode? This is why I am so passionate about helping Latinas start their podcasts, and, more importantly, launch with sustainable systems to keep them podcasting for years ...
Equipment, Tools, and Systems for Podcasting - Ep. 22
To have a sustainable long-term podcast, you need systems, tools, and equipment. This is exactly what I break down in today’s episode. I share the tools and equipment that I use for both of my podcasts. 💬 In This Episode, You'll...
Opportunities My Podcast Has Created for Me - Ep. 21
Starting my first podcast, The American Dream in the Eyes of Immigrants, has led to opportunities I didn’t know were possible. Like speaking engagements, internships on bigger podcasts, media features like magazines and blogs, and more! I share...
Your Podcast is an Online Business! Start Treating It Like One. Ep. 20
Your podcast is an online business! Today, I share all the details of the parallels between podcasting and an online business. How to use your podcast as a lead generator, and what things podcasters get wrong, which hurts their chance to conver...
Three Tips for Saving Time Editing Podcast Episodes for Beginners! Ep. 19
One of the things I underestimated at the beginning of my podcasting journey was how long it would take me to edit each episode. Today, I am talking to my newbies and giving you three editing tips to make the process go as smoothly as possible ...
Why Your Podcast Needs a Website. Ep. 18
Today, I am sharing why your podcast needs an online home beyond Apple and Spotify to truly connect with your audience and build trust! And this is where your website comes in! 💬 In This Episode, You'll Learn:Why a w...
What I’d Change If I Started My Podcast Today - Ep. 17
If I were to start my podcast today, what would I do? Hindsight is always 20/20 because I know more now than I did then. So, I am rewinding and sharing three things I would do differently if I were starting my podcast today! Here are the things...
What Should Be Included In Your Podcast Shownotes? Ep. 16
Let’s talk shownotes! What are podcast shownotes? What should be included in the shownotes of your podcast? Why you shouldn’t skip writing them? And what tools are there to help you write your shownotes? Today’s episode answers all these questi...
The Cost of Running a Podcast - Ep. 15
Let’s get real - what is the actual cost of running a podcast? Today, I am breaking down all the investments I’ve made for my podcasts so you can get an idea of what it truly costs! Additionally, I share free versions of software and equipment ...
How to Grow Your Podcast with Podcast SEO - EP. 14
Learn how to grow your podcast with Podcast SEO! Today, I discuss how to leverage podcast SEO to expand your audience and grow your show. Learn where to optimize your podcast —from episode titles to show notes —to ensure your content is discove...
What is the Podcast Cycle? Ep.13
This week, let’s talk - Podcast Cycle! What is the podcast cycle? The podcast cycle is the process behind every podcast episode. I am breaking down the complete podcast cycle, providing a realistic roadmap for creating, producing, and distribut...
What is a Podcast Hosting Site? Ep. 12
This week, I am diving deeper into week three of The V.O.I.C.E. Method, or the Implement step, where you will choose a podcasting hosting site. But what is a podcast hosting site? How many are out there? What does a podcast hosting site do? Wel...
Start Your Podcast in 6-Weeks or Less with The V.O.I.C.E. Method. Ep. 11
Ready to start your podcast, but don’t know where to start? Today I’m sharing my proven podcast launch process called - The V.O.I.C.E. Method! It’s literally the blueprint I walk my clients through to take their idea of a podcast and turn it in...
Big Announcement: The Podcast Has a New Name! Ep.10
Surprise! Today I’m sharing some exciting news—the podcast has officially rebranded! What started as Digital Marketing for Latinas is now Podcasting for Latina CEOs with Podcast Coach Heidy De La Cruz.In this quick update, I sha...
Digital Marketing: Let's Talk Email Marketing - Ep.9
Today, I dive into email marketing, explaining its value for online businesses. I share about popular platforms like Mailchimp and Substack, the pros and cons of email marketing, and actionable strategies to grow your email list from scratch.
Digital Marketing: Let's Talk Social Media Platforms! Ep.8
In this episode, I dive into the world of social media marketing, discussing the pros and cons of various platforms like TikTok, Instagram, Facebook, X (formerly Twitter), Threads, and LinkedIn. I share personal experiences and provide insights...
Digital Marketing: SEO 101 for Latinas - How to Rank Your Blog on Google - EP. 7
In this episode, I teach all things SEO for Latinas! By providing actionable strategies to optimize blog posts for higher search engine rankings. Learn how to do keyword research, optimize your blog posts for SEO, and improve user experience to...
Digital Marketing: How to Start a Blog and Make Money from Blogging! EP. 6
We are in the different aspects of digital marketing series, and in this episode, I’m breaking down one of the most powerful tools for building your online brand—a blog. Despite what you may have heard, blogging is not dead. In fact, it’s still...
The Real Costs of Building an Online Business: My Investments So Far (Time & Money) Ep. 5
Starting an online business takes more than passion—it requires investment. And not just money, but time, energy, and personal growth. In this episode of Digital Marketing 101 for Latinas, I open up about all the investments I’ve made since ste...
Online Business Coaching: What Type of Coach is Heidy? Ep. 4
In this episode of Digital Marketing 101 for Latinas, Heidy De La Cruz breaks down exactly what kind of online business coach she is, who she works with, and how she helps Latinas start and grow their online businesses to create a life of freed...
UBC: The Ultimate Branding Course - Why did I choose this digital course? Ep. 3
Today, Heidy De La Cruz dives into why she chose the Ultimate Branding Course (UBC), how it’s helped her grow, and why mindset is the foundation for success in the online business world.Heidy shares her personal journey — from taking a m...
Digital Marketing: What Is The True Definition Ep. 2
In this episode, Heidy sets the record straight on what digital marketing truly means — and why it’s more than just reselling a course. She also opens up about how she realized she’s been a digital marketer for over a decade (even befo...